Financial Time’s HTML5 Web App Strategy for Subscriptions
The Wall Street Journal’s Russell Adams on publishers using HTML5:
The FT’s shift toward a Web-app strategy started last year largely because the publisher lacked the resources to create lots of different apps for the many emerging devices and operating systems. But a major benefit of this strategy is it allows publishers to “un-tether ourselves from app stores,” said MB Christie, head of product development for the FT.